Tuesday, March 9, 2010

Onwards to Edmonton and other spring initiatives

MJO Tours is going to the Edmonton Golf Show this weekend - March 9 and 10 - the potential number of visitors to that event is 10,000!!! So I am counting on this to be a great way to promote our Map Book and Visitor Planner as well as the tours we offer to the Okanagan - We have put a good giveaway package together (with golf and wine tours included- what could be better!!) so I am hoping that we see some great results. Have to admit though, that the weather here, which is simply wonderful now -is going to be hard to leave - Edmonton is still a little chilly for my tastes.

In order to augment the awareness of the North Okanagan in Alberta, we will also be doing a direct mail of our Map Book and Visitor Planner to over 25,000 households in the Edmonton region. yeh!! In another two weeks, we will be in Calgary with our direct mail as well as attend the Calgary Golf Show.

On another note the initial sales of "Eat Well" our local food and farm guide is going well. We are focusing on farms and local foods around Vernon and the concept has been very well received and our first edition every should be on the streets by May.

MJO Tours in the south Okanagan, will have a new 20 passenger bus this year!! Which is great news for our product down there, we will have a 3 hour scheduled tour every morning with pick up from all the hotels in the area and then in the afternoon - we will have a 4.5 hour hour which will include wine and food pairings, exclusive vertical tastings at a variety of wineries - this is our real show stopper because the experience is not available anywhere else and really provides a great wine country experience- this high end tour will change daily throughout the season rotating between the Black Sage Bench, to the Golden Mile and will also feature a day of touring the Similkameen Organic Wineries. Our first tour of the season has already booked whew!! but these tours will be great. Get your friends and join us if you can take the time

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