Spent last weekend at the Edmonton Golf Show. We are trying to be more aggressive this year with the distribution of the Vernon and North Okanagan Map Book- so we have really enhanced our direct mail campaign into our target markets of Vancouver, Edmonton and Calgary - and we has supplemented these direct mail campaigns with attendance at trade shows in these same target markets.
Our give away contest was quite a nice weekend here in Vernon, that features; a round of golf for 2, a wine tour for 2 as well as 2 nights accommodation - people were directed to go to the website, in order to enter the draw. We had quite a good response which is great!!!- the more people who access http://www.virtualvernon.com/ for thier information, the better the exposure for our advertizers - so this is a great first step.
On the way back from Edmonton, I decided to turn off at Red Deer and take the road to Rocky Mountain House that connects to the Banff Parkway- luck was with me, because it was a sunny clear day and there had been recent snow in the pass - so the parkway was simply spectacular - breathtaking.
I think this drive is one of the most beautiful in the world - at least it is the most awe inspiring drive that I have every been on, the conditions could not have been better to see the Great Divide and the Glaciers in thier sparkling winter glory - it was worth the whole trip and the long drive home to get the opportunity to see the mountains at this time of year - simply wonderful.
Thursday, March 18, 2010
Tuesday, March 9, 2010
Onwards to Edmonton and other spring initiatives
MJO Tours is going to the Edmonton Golf Show this weekend - March 9 and 10 - the potential number of visitors to that event is 10,000!!! So I am counting on this to be a great way to promote our Map Book and Visitor Planner as well as the tours we offer to the Okanagan - We have put a good giveaway package together (with golf and wine tours included- what could be better!!) so I am hoping that we see some great results. Have to admit though, that the weather here, which is simply wonderful now -is going to be hard to leave - Edmonton is still a little chilly for my tastes.
In order to augment the awareness of the North Okanagan in Alberta, we will also be doing a direct mail of our Map Book and Visitor Planner to over 25,000 households in the Edmonton region. yeh!! In another two weeks, we will be in Calgary with our direct mail as well as attend the Calgary Golf Show.
On another note the initial sales of "Eat Well" our local food and farm guide is going well. We are focusing on farms and local foods around Vernon and the concept has been very well received and our first edition every should be on the streets by May.
MJO Tours in the south Okanagan, will have a new 20 passenger bus this year!! Which is great news for our product down there, we will have a 3 hour scheduled tour every morning with pick up from all the hotels in the area and then in the afternoon - we will have a 4.5 hour hour which will include wine and food pairings, exclusive vertical tastings at a variety of wineries - this is our real show stopper because the experience is not available anywhere else and really provides a great wine country experience- this high end tour will change daily throughout the season rotating between the Black Sage Bench, to the Golden Mile and will also feature a day of touring the Similkameen Organic Wineries. Our first tour of the season has already booked whew!! but these tours will be great. Get your friends and join us if you can take the time
In order to augment the awareness of the North Okanagan in Alberta, we will also be doing a direct mail of our Map Book and Visitor Planner to over 25,000 households in the Edmonton region. yeh!! In another two weeks, we will be in Calgary with our direct mail as well as attend the Calgary Golf Show.
On another note the initial sales of "Eat Well" our local food and farm guide is going well. We are focusing on farms and local foods around Vernon and the concept has been very well received and our first edition every should be on the streets by May.
MJO Tours in the south Okanagan, will have a new 20 passenger bus this year!! Which is great news for our product down there, we will have a 3 hour scheduled tour every morning with pick up from all the hotels in the area and then in the afternoon - we will have a 4.5 hour hour which will include wine and food pairings, exclusive vertical tastings at a variety of wineries - this is our real show stopper because the experience is not available anywhere else and really provides a great wine country experience- this high end tour will change daily throughout the season rotating between the Black Sage Bench, to the Golden Mile and will also feature a day of touring the Similkameen Organic Wineries. Our first tour of the season has already booked whew!! but these tours will be great. Get your friends and join us if you can take the time
Tuesday, March 2, 2010
Spring is in the Air
We have been very lucky here in Vernon, our winter has been almost none existant and today it is sunny and bright. Today, we are finalizing some of our summer wine tours - it is always an exciting time to see what we can provide that is new and exciting. Our goal, of providing high end exclusive tours of the area, really depends on our suppliers and we are so lucky to be working with wineries that really get it and every year they seem to be increasing thier offerings and their special experiences - so simply wonderful to work with. http://www.booktheokanagan.com/okanagan-vacation-packages/index.php
Our first trade show is in Edmonton, Alberta - March 13-14 - a big crowd is expected and we have our website and brochures all ready to go- so I am looking forward to seeing the response.
I have decided to drive to Edmonton, in order to drop off the Map Books as I travel to Edmonton and just ensure that some of the high traffic area along the route have our maps - this is such an important time to get our message out - sometimes I have to stop and not get too overwhelmed there always seems to be so much to do and just not enough hours in the day.
Our first trade show is in Edmonton, Alberta - March 13-14 - a big crowd is expected and we have our website and brochures all ready to go- so I am looking forward to seeing the response.
I have decided to drive to Edmonton, in order to drop off the Map Books as I travel to Edmonton and just ensure that some of the high traffic area along the route have our maps - this is such an important time to get our message out - sometimes I have to stop and not get too overwhelmed there always seems to be so much to do and just not enough hours in the day.
Subscribe to:
Posts (Atom)